Cobb County, Ga – (April 30, 2026) – As anticipation builds for the FIFA World Cup 2026™, Cobb Travel & Tourism (CT&T) is kicking its marketing efforts into high gear with the launch of Kick It in Cobb, a campaign designed to position Cobb County as the ideal home base for international soccer fans traveling to Atlanta.

With eight matches set to take place in Atlanta from June 15 through July 15, 2026, Cobb County is ready to welcome visitors with convenient access, comfortable accommodations, and a vibrant mix of dining, entertainment and attractions. Known for championship-caliber venues and elite sporting events, Cobb County has long proven that Cobb is where the pros play, and now it’s ready to deliver that same level of experience to fans from around the world.

The Kick It in Cobb campaign invites visitors to go beyond the stadium and discover a destination that kicks the World Cup experience up a notch. From soccer watch parties and energetic nightlife to family-friendly attractions and diverse culinary offerings, Cobb County offers something for every type of traveler.

“Kick It in Cobb reflects our commitment to welcoming the world to Atlanta’s Sweet Spot,” said Holly Quinlan, president and CEO of Cobb Travel & Tourism. “The World Cup gives us an incredible opportunity to showcase Cobb County on a global stage and create meaningful experiences that extend far beyond match day.”

Through a targeted mix of digital marketing, content storytelling, and visitor engagement, CT&T will highlight the people, places, and experiences that make Cobb County a dynamic and welcoming destination. The campaign reinforces the area’s reputation as a hub for sports tourism while inviting visitors to explore everything that makes the destination unique.

To learn more and start planning your visit, go to KickItInCobb.com and follow @TravelCobb on social media.

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Cobb Travel & Tourism is a 501(c)6 nonprofit organization, working to bring visitors to Cobb County. Cobb Travel & Tourism is the only organization positioned to market Cobb County and its assets as a 365-day destination. As the leading industry in Cobb County, tourism has a significant economic impact.

MEDIA CONTACTS:      

Lindsey Burruss
678-303-2627
[email protected]

Lou Hammond Group
[email protected]