Cobb County, Ga. — (March 7, 2019)— Travel and tourism continues to be an economic powerhouse for Cobb County, with $3.14 billion in economic impact and supporting more than 39,000 jobs in 2017. Tourism is the leading industry in Cobb and has significant economic impact.
A study, performed by Robert Lann Consulting, LLC, showed a 3% increase over the previous $3.05 billion in economic impact and a 11.4% increase over the previous 35,000 jobs.
As the leading industry in Cobb County, tourism has significant economic impact. According to the Georgia Department of Economic Development-Tourism, on an average day, visitor spending in Cobb County generates approximately $226,684 in state tax revenues, $132,602 in local tax revenues, and $1.43 million in worker paychecks.
In the last year, tourism created $82.74 million in state tax revenues and generated $48.40 million for Cobb and its cities in local tax revenues, saving each Cobb County household $478 on taxes. For every $1 spent in one of our county’s hotel properties, $3 is spent in the community on dining, transportation, entertainment, and more, according to the Bureau of Labor Statistics.
“Tourism not only impacts Cobb economically, but also creates sustainability. The tourism industry is unique because jobs created by tourism will not be exported outside of the community,” said Holly Quinlan, President & CEO of Cobb Travel & Tourism. “While certain industries can come and go, tourism attractions such as The Battery Atlanta, Six Flags Over Georgia and Six Flags White Water, Kennesaw Mountain National Battlefield Park, Marietta Museum of History, Lake Acworth and many more attractions are here to stay.”
Commissioned by Cobb Travel & Tourism, the study’s purpose was to gain knowledge of Cobb’s travel and tourism impact in the county. The same study was also conducted for the previous six years.
“Tourism continues to economically impact Cobb in ways that are undeniable,” said Quinlan. “Each day we see tourism transforming our community into a place that sets the standard for a viable and prosperous hospitality industry.”