Cobb County, Ga. (July 23, 2015)
In the ever-evolving digital landscape, Cobb Travel & Tourism (CT&T) is leading the pack in Georgia with its latest social endeavor, a product called Lens by Toronto based company, CrowdRiff. Cobb Travel & Tourism is the first Destination Marketing Organization (DMO) in Georgia to deploy this interactive, aggregated social experience for its visitors and community fans.
Branded in the social media realm as @TravelCobb, CT&T recognized an opportunity to take social engagement to the next level with Lens. Working closely with CrowdRiff, CT&T took the leap forward, bringing its social presence together in one location offering visually rich, user-generated content that’s aggregated across platforms such as Twitter, Facebook, and Instagram.
Cobb Travel & Tourism is now able to find the highest quality social photos from travelers, guests and fans of Cobb County. Users then vote on their favorite photos and Lens creates a ‘Popular’ stream of these photos highlighting things to do in and around Cobb. Visitors and locals are able to use Lens to see what’s happening in Atlanta’s sweet spot (events, festivals, restaurants and more) and become a part of the community.
“Because visitors crave authentic content, Lens allows us the ability to talk less about ourselves and feature what is already being said about our community,” says Holly Bass Quinlan, CEO of Cobb Travel & Tourism. “Our primary goal on social media is to create inspiring content that invites visitors to experience the unique communities of Cobb County. Lens is the perfect tool to help us accomplish that goal and we are already seeing an incredible amount of growth and engagement.”
To experience Cobb Travel & Tourism’s Lens for yourself, head to travelcobb.org/atlantassweetspot.
